In Africa, 75% of trades occur outside formal retail channels, with millions of merchants relying on social media platforms like WhatsApp, Instagram, and Facebook to sell products. However, 70%+ of these sellers struggle with upfront inventory costs due to limited access to credit, and many lack reliable payment solutions to build trust with buyers. Serapay built Slide to solve these challenges by enabling merchants to sell directly from supplier inventory without holding stock, while our social media payment token ensures secure and seamless transactions without their customers having to leave the chat. This creates a capital-efficient, scalable model that empowers Africa’s fast-growing social commerce sector.